The fashion designer and recently appointed creative director's odd world is lived out in a series of ads where he gives puppets makeovers.

French fashion designer Jean Paul Gaultier has been hired as the new creative director of Diet Coke and his first move has been to develop three weird short videos for the brand. The two-minute web films feature Gaultier as ‘the serial designer' interacting with different female puppet characters and coming to their rescue by giving them a fashion makeover. His inspiration and creativity in these vignettes is, of course, fueled by Diet Coke. You can check out the bizarre videos below:

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)