Jeep Heritage Inspires Two Stunning New Concepts

Jeep Heritage Inspires Two Stunning New Concepts

Designers recapture Jeep's Simplicity, Function, and Restrained Design.

Dave Pinter, PSFK
  • 31 march 2012

For the past 46 years, Jeep has held an enthusiast rally in Moab, Utah. The scale of the event has gotten to the point where the brand now produces special edition production and concept vehicles to debut there. This year, Jeep will introduce a total of six new models. A sneak preview at Chrysler HQ in Michigan gives a glimpse of what is coming. Two concepts in particular caught our eye as they have similar retro-modern roots and capture a really nice balance of function and timeless style synonymous with the Jeep brand. We’re betting the designers had a blast developing these.

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