Charity chief behind controversial Ugandan film releases video hits back at criticisms of its strategy and spending.

This article titled “Kony 2012 maker defends ‘thoughtful' campaign” was written by Lizzy Davies, for The Guardian on Tuesday 13th March 2012 12.26 UTC

The chief executive of a group that produced the controversial video about the Ugandan warlord Joseph Kony has hit back at criticisms of its strategy and spending decisions, insisting the organisation was pursuing a “really deep, thoughtful, very intentional and strategic campaign”.

Ben Keesey, CEO of Invisible Children, defended the San Diego-based NGO against accusations that it was not spending enough money on the victims of the conflict it was trying to stop. He said that while it had projects on the ground it was sometimes necessary to plunge funding into “mass awareness campaigns” in order to galvanise support for the mission.

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