Shawn Parr: The Power Of The Story — Lessons From Kony 2012

Shawn Parr: The Power Of The Story — Lessons From Kony 2012

The video call out to end child abuse has been called “the most successful viral campaign ever” by CBS News, here's why.

Shawn Parr, Bulldog Drummond
  • 17 march 2012

I met three incredible young men named Jason Russell, Laren Poole, and Bobby Bailey almost seven years ago. Just out of college, they had decided to use their newly acquired film-making talents to go to the Sudan and document the atrocities of a distant war. What they weren’t expecting was to get there, find the war to be over, and end up uncovering child abuse, abduction, murder, rape and torture in Uganda.

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