Shawn Parr: The Power Of The Story — Lessons From Kony 2012

Shawn Parr: The Power Of The Story — Lessons From Kony 2012
technology

The video call out to end child abuse has been called “the most successful viral campaign ever” by CBS News, here's why.

Shawn Parr, Bulldog Drummond
  • 17 march 2012


I met three incredible young men named Jason Russell, Laren Poole, and Bobby Bailey almost seven years ago. Just out of college, they had decided to use their newly acquired film-making talents to go to the Sudan and document the atrocities of a distant war. What they weren’t expecting was to get there, find the war to be over, and end up uncovering child abuse, abduction, murder, rape and torture in Uganda.

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