The video call out to end child abuse has been called “the most successful viral campaign ever” by CBS News, here's why.

I met three incredible young men named Jason Russell, Laren Poole, and Bobby Bailey almost seven years ago. Just out of college, they had decided to use their newly acquired film-making talents to go to the Sudan and document the atrocities of a distant war. What they weren’t expecting was to get there, find the war to be over, and end up uncovering child abuse, abduction, murder, rape and torture in Uganda.

When they returned, Jason was incensed, frustrated and angry, and told me about their plans to use storytelling to save the lives of children who were suffering at the hands of a man known as Joseph Kony. Nearly a decade later, Jason’s dedication, passion, creativity, drive and intentions haven’t wavered. The motives and focus of Invisible Children are exactly the same as they were in 2006: to end the abduction and abuse of children in Uganda. He and his movement of passionate and engaged followers have created what CBS News is calling “the most successful viral campaign ever” through their Kony 2012 campaign.

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