Kotex Campaign Uses Pinterest To Send Women Custom Goodie Bags
Kotex teams up with creative agency to track influential users interests on the new social pin board and send them personalized gifts.
Israeli advertising agency, Smoyz, has created a clever and creative campaign for Kotex through the use of Pinterest. The firm targeted 50 influential Pinterest users, understanding what they pinned as interesting to them. Then the agency created customized gift boxes filled with goodies and new Kotex designs that related to their interests and delivered them straight to the women’s doors. According to the campaign video Smoyz produced, the campaign was a tremendous success as the women shared details of their gifts to their Pinterest followers, resulting in almost 700,000 total impressions.