Triple Pundit: Is The Lorax Guilty Of Greenwashing?

Triple Pundit: Is The Lorax Guilty Of Greenwashing?
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Should the updated Dr. Seuss film be considered a "green" movie? Or does its underlying commercial purpose ruin any good it might create?

Triple Pundit
  • 21 march 2012

41 years after Dr. Seuss wrote this story, the Lorax is back, this time on the big screen as an animated 3-D musical comedy film. The movie is already a big hit, grossing more than $125 million in its first two weeks. According to Box Office Mojo, this is the second best opening for a movie concerned with environmental issues after Avatar. Yet, as some critics would claim, it should not be considered a “green” movie at all, given its massive use for commercial purposes.

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