Triple Pundit: Is The Lorax Guilty Of Greenwashing?
Should the updated Dr. Seuss film be considered a "green" movie? Or does its underlying commercial purpose ruin any good it might create?
41 years after Dr. Seuss wrote this story, the Lorax is back, this time on the big screen as an animated 3-D musical comedy film. The movie is already a big hit, grossing more than $125 million in its first two weeks. According to Box Office Mojo, this is the second best opening for a movie concerned with environmental issues after Avatar. Yet, as some critics would claim, it should not be considered a “green” movie at all, given its massive use for commercial purposes.