Guests can now try upscale meals in a low-key and casual environment.

High-end hotels are realizing the potential of food trucks, a craze that's been sweeping the U.S. over the past few years. Hotels like the Ritz-Carlton, Auberge Saint-Antoine, Setai Hotel, and the SLS Hotel, are now serving gourmet fast food out of a low-key truck. Hoteliers hope to attract a crowd of customers who wish to try up-scale hotel restaurant food in a casual and convenient setting.

The SLS Hotel in South Beach, Miami, will have a stationary food truck by the pool that will be run by celebrity chef Jose Andres. The Setai Hotel in Miami's South Beach opened a Beach Kiosk that serves Wagyu hot dogs, and salmon burgers designed by Michelin-starred chef David Werly. While the Ritz-Carlton in Washington, D.C., will have temporary pop-up BBQ restaurant from 27 April to 29 June with a menu designed by celebrity chef Eric Ripert.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in