Ed Cotton: Can Mad Men Teach Us To Be More Engaging?
The AMC show is doing a stellar job of engaging its audience on Twitter, so what is is doing that other shows aren't?
This is a great example of how you can engage an audience with content and conversation.
It’s back from 2010, the show’s Twitter leads imagined something that wasn’t even the show, one of the characters- attending The Beatles concerts at Shea Stadium.
The film below shows how the conversation went back and forth as the show’s lead Tweeters encouraged their audience. Obviously, when you put the iconic Beatles together with a critically acclaimed show and an audience who is following its every move you have a great opportunity to engage.'