ShopInstantShoe is using cutting edge "memory" materials that can be tailored specifically to any individual.

An important trend we are seeing in innovation across several mediums and technologies is the mass on-demand customization of production on an individual level. Products can be made at the moment they are being purchased and tailored specifically to the requirements or measurements of a person.

Now, ShopInstantShoe is applying this idea to shoes. Shoe sizes can be especially notorious for being slightly off considering how much feet shape differs from person to person. With any kind of clothing we are forced within a generalized size scale that only reduces the the variety of body shapes to a limited number of criteria. One of the dangers of forcing feet into such a broadly defined scale is that it can lead to deformations of the feet and even foot-related diseases.

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