menu

Marvel Launches Augmented Reality Comics

Marvel Launches Augmented Reality Comics
technology

The comic book company has unveiled its new digital initiative, which includes original material and extras for smartphones and tablets.

Emma Hutchings
  • 14 march 2012

Marvel has announced its new ‘ReEvolution’ initiative with an augmented reality app called Marvel AR that will include digital extras for readers and a digital-only imprint called Infinite Comics, which will offer comics that tie-in with print titles.

Marvel AR is a free app that has been developed in partnership with Aurasma. The software allows readers to scan their print comics with the camera of their smartphone or tablet to unlock extras. These will include parts of the writer’s script, editors’ comments and original artwork, and readers can expect around 8 extras per comic.

Marvel ReEvolution Includes Infinite Comics & AR App

The first offering from Infinite Comics will be an Avengers Vs. X-Men #1 tie-in story starring Nova by Mark Waid and Stuart Immonen. This will be available for purchase on the Marvel Comics app for 99 cents, free with a redemption code found in print copies of Avenger Vs. X-Men #1 or included with the purchase of the digital version. The tie-in will take advantage of the digital format with techniques like dynamic panel transitions and captions, close-ups or dialogue boxes that appear sequentially on an image when tapped.

The Marvel AR app will be available for iOS and Android smartphone and tablets from April 2nd and Avengers Vs. X-Men #1 is released on April 4th, priced at $3.99.

Marvel

+#technology
+ar app
+augmented reality
+Digital Comics
+Electronics & Gadgets
+Entertainment
+Google
+Marvel comics
+Media & Publishing
+technology
+UPS

More in Entertainment

Entertainment

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017
Entertainment

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.