The comic book company has unveiled its new digital initiative, which includes original material and extras for smartphones and tablets.

Marvel has announced its new ‘ReEvolution' initiative with an augmented reality app called Marvel AR that will include digital extras for readers and a digital-only imprint called Infinite Comics, which will offer comics that tie-in with print titles.

Marvel AR is a free app that has been developed in partnership with Aurasma. The software allows readers to scan their print comics with the camera of their smartphone or tablet to unlock extras. These will include parts of the writer's script, editors' comments and original artwork, and readers can expect around 8 extras per comic.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)