QkR by Mastercard will let people avoid long lines and order after sitting in the theater using a mobile payment system.

Smartphones are providing customers with more direct and immediate access to services in a more efficient manner. In brick-&-mortar businesses in particular, waiting in line is becoming a thing of the past as ordering has been relegated to phones. Movie theaters in particular benefit by offering paperless tickets that can be downloaded directly onto phones and scanned in a matter of moments.

MasterCard is the next company to expand in this area, this time moving from the theater lobby into the theater itself. One of the rituals of any movie-going experience is to wait in line to purchase popcorn, soda and/or candy. Yet there is always the concern that any line endangers getting to the movie itself in a timely manner. Nobody wants to be held up by lines so MasterCard has developed a new application called QkR that let’s patrons order their food directly from the theater.  Using either NFC or QR code technology, patrons scan the arm rest of their chair to place an order. Ushers will then deliver their food directly to them.

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