Order McDonald’s Through Your Car’s Navigation System
the fast food company is testing a new fast food ordering system in Japan that will cut down drive-thru waiting times.
McDonald’s in Japan is testing a new way to connect consumers to merchants and POS systems in an effort to reduce their ordering and waiting times. Using the country’s real-time traffic data and information network ITS, the McDonald’s menu will be transmitted to car navigation systems and consumers will be able to place orders with the touchscreen and pay through an ITS-compatible device.
Nikkei reports that this fast food ordering test at a McDonald’s store over the next two weeks will involve 8 cars and 26 companies including the government-backed Highway Industry Development Organization, Panasonic System Networks, Mitsubishi Heavy Industries, Toyota, Pioneer and a number of financial institutions.