The Me-TV Trend [Need To Know: SXSWi]

The Me-TV Trend [Need To Know: SXSWi]

New platforms are leveraging social data to create dynamic, personalized television experiences.

Piers Fawkes, PSFK
  • 10 march 2012

As we all begin to look forward to the interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Me-TV.’

With the amount of content available through broadcast and online channels, there is a growing need for services that help curate people’s entertainment libraries. By identifying and analyzing the preferences pulled from an individual’s interest graph, the topics trending within their social networks and direct recommendations from peers, new platforms are creating personalized entertainment channels that streamline the process of managing existing content, while aiding in the discovery of new music, videos, books and other media. As these services move to the cloud, people will be able to access their content anywhere and consume it on their preferred device.

One pertinent example of this trend that continues to come up in our research is video aggregation.

Online Video Aggregator Creates Playlist Based On Recommendations is an online platform that aggregates all of the videos being recommended by family and friends on Facebook and Twitter into a single video channel, like a personalized YouTube. Instead of redirecting users to multiple sites, the service offers a continuous stream of content that’s both effortless and relevant to what individual users are interested in. From this customized video channel, links can be tweeted or liked on social networks.

Other Manifestations:

1. Crowdsourced Music For GAP Based On Facebook Data

2. Bacardi Uses Data For Party Simulation

3. Ultimat Vodka Audit

4. Wezani: Lonely Planet Guide

5. Enhanced Youtube Channels

6. MTV Social TV Lets You Press Pause And Chat With Friends On Your Phone 

7. Check-In App For Television Creates Virtual, Social TV Guide

8. Eye-Tracking Takes Viewers Into The Stadium From Their Couch

9. Clik: Youtubes Remote  

10. Aereo Brings Live TV To Mobile Devices And Connected TV Boxes 

People to follow regarding this trend:

Reece Pacheco: Reece is the founder of, a video sharing platform that aggregates video links friends are sharing across social networks to offer personalized video recommendations. @reece

Mike Hudack: Mike is a co-founder of and serves as the company’s president and CEO. @mhudack

Click here to check out PSFK’s guide for SXSWi, to help you to continue following the ME-TV Trend.

+cloud computing
+Electronics & Gadgets
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+Need to Know
+social graph
+Social Media
+social network

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