In Brief

PSFK is following five trends during SXSWi, we chat with an innovator in this space who talks about how we can better tailor our media experience through 'Me-TV.'

As we all begin to look forward to the Interactive section of South By Southwest in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends we have coined ‘Me-TV.’

With the amount of content available through broadcast and online channels, there is a growing need for services that help curate people’s entertainment libraries. By identifying and analyzing the preferences pulled from an individual’s interest graph, the topics trending within their social networks and direct recommendations from their peers, new platforms are creating personalized entertainment channels that streamline the process of managing existing content, while aiding in the discovery of new music, videos, books and other media. As these services move to the cloud, people will be able to access their content anywhere and consume them on their preferred device.

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