In Brief

Mercedes-Benz's Tweet Fleet virtually roam city streets to find the closest parking spots for drivers.

Luxury car brand Mercedes-Benz, prides itself on being at the forefront of innovative and user-friendly technologies for assisting drivers worldwide. After incorporating voice command into its dashboard, the company has incorporated social media into one of its best features — Park Assist. In helping drivers find a parking spot quickly and efficiently, the auto company created a “Tweet Fleet” that announces the closest parking spot on Twitter. Each car in the Tweet Fleet is equipped with technology that instantly transmits GPS data to a dedicated Twitter account — @MBTweetFleet. Drivers simply access the “Park Assist” feature that is synced with Twitter and will see a map of open parking spots closest to them.

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