menu

Mercedes Makes Their Zero Emmission Car Invisible

Mercedes Makes Their Zero Emmission Car Invisible
technology

To promote its fuel cell vehicles low impact, the company used LEDs and a camera to make it blend in with its environment.

Emma Hutchings
  • 6 march 2012

To demonstrate the zero carbon impact of its fuel cell vehicle, Mercedes-Benz made its car “invisible” with LEDs and a camera hack that transmitted images from the opposite side of the car, blending the vehicle in with its surroundings.

This creative hack conveyed the company’s message that its vehicle is invisible to the environment because it produces zero emissions. To carry out the marketing stunt, panels of LEDs were places across one side of the car and a Canon 5D Mark II digital SLR camera was mounted to the other side. The LEDs then displayed whatever was being filmed, making the car appear (virtually) invisible to onlookers. Check it out in the video below:

Mercedes-Benz

+#technology
+advertising
+Automotive
+Electronics & Gadgets
+Environmental / Green
+fuel cell
+Hacks
+LEDs
+Mercedes-Benz
+technology
+zero-emissions
Trending

PSFK 2017 Conference: Announcing Our Initial Speaker Lineup

Advertising
Debriefs
PSFK EVENTS
USA Yesterday
Beauty Yesterday
No search results found.