For City-Bound Millennials, The Car Is A Drag
Gen Y might reject automotive ownership because most of them dream of living in urban centers.
Jordan Weissmann over at The Atlantic has a great look at the automotive market and the difficulty it is having to engage them. The piece has gathered some of the key stats on the subject, including the decline of driving license ownership — let alone car ownership. There’s of course a section about financial uncertainty but what popped for PSFK was the data about how Gen Y might not want a car because most of them dream of living in cities. Weissmann writes: