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Piers Fawkes: Is Monocle The New Louis Vuitton?

Piers Fawkes: Is Monocle The New Louis Vuitton?
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Tyler Brûlé has built a brand that has the ability to rival many European luxury companies across product categories.

Piers Fawkes, PSFK
  • 3 march 2012

As Monocle hits its 5th anniversary, I wonder if it’s time to re-contemplate the brand that that Tyler Brûlé and his team have worked so hard to build. Is Monocle still a magazine or is it now a brand with credibility that could rival any of the European luxury houses?

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