As we do our final proof before the first issue of Need To Know goes to print, there were three take-aways gleaned from the contributions

 

 

As we do our final proof before the first issue of Need To Know goes to print, I feel that there were some take-aways I gleaned from the contributions, reports and interviews. Here are three key themes running through the magazine content:

 

CREATIVITY IN ACTION Good ideas take time. Good ideas come from messiness. A good idea rarely comes from a moment of divine inspiration instead it comes by taking a bunch of ideas and throwing them at the wall, jumping up and down on them, stretching them, revealing them, defending them, deleting them. Good ideas are forged by twisting molten inspiration over time.

 

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in