Neiman Marcus Helps You Find And Buy Items In-Store With Your Smartphone

Neiman Marcus Helps You Find And Buy Items In-Store With Your Smartphone

The department store chain releases an in-store personal shopping app that helps sales associates connect with shoppers to provide an enhanced retail experience.

Alice Chan
  • 5 march 2012

Clothing retailer Neiman Marcus launches its new mobile personal shopping application enabling shoppers to select and find various items via their mobile devices. Through the use of location-based technology and QR codes, the iOS application lets users browse through their favorite products and find them through a store locator. Moreover, special events and new arrivals will be sent to the users via push notifications.

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