Rachel Shechtman explains what inspired her to create the experimental STORY shop that creates community and a more fluid retail experience.

We're happy to have Rachel Shechtman as one of the speakers at our upcoming PSFK CONFERENCE NYC 2012. Rachel is the founder of Cube Ventures, a retail and marketing consultancy. She brings her strategies to life through STORY, a new physical retail marketing experience that has the point of view of a magazine, changes like a gallery and sells things like a store.

At our conference, Rachel will explain what inspired her to create STORY and how retail is moving towards a more fluid model that creates community and conveys stories.

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