How Do We Build A More Accessible Business? [PSFK NYC 2012]


Gearing up for our conference next week, we look back at Ouigi Theodore's talk from our 2010 New York event that detailed his road to success with lifestyle brand BK Circus.

Dan Gould
  • 24 march 2012

On March 30, 2012, we will be hosting our sixth annual PSFK CONFERENCE NYC celebrating and sharing new ideas. Since 2007, the PSFK conference series has catered to creative professionals from around the world, exploring the latest trends, inspirations, and ideas. PSFK brings together the world’s leading creative thinkers with both established and emerging business leaders to bring to life the conversations that take place daily on PSFK.comClick here to purchase tickets and find additional information about this year’s event.

In anticipation of this year’s inspiring event, we wanted to revisit some of the great talks that made our past event so successful.

At our 2010 New York Conference,  Ouigi Theodore shared his unpredictable, inspiring road to becoming the visionary founder of BK Circus, a trendsetting mens and womens boutique and lifestyle brand with outposts in Brooklyn, SF, and distribution in Japan. At this year’s conference will be discussing the theme of ‘Building Better Business,’ taking into account how to create ethical, appealing brands that have a story and can be easily accessed by consumers and influencers.

Take a look at Ouigi’s presentation below to see a great case study of these ideas in action :

BK Circus

Click the banner below to purchase tickets and find additional information about this year’s event.

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