Savoy Group is re-creating the big tourist drag of the bustling British metropolis in Sharm El Sheikh as an attempt to boost tourism.

Savoy Group Sharm El Sheikh has recently announced its plan to recreate London’s Oxford Street in the spectacular SOHO Square. Emad Aziz, Chairman and Entrepreneur, is hoping to rebuild consumer confidence through a host of exciting new developments. In an interview with Breaking Travel News Emad Aziz explains his vision of SOHO Square:

SOHO Square was built to uplift the entire destination. Sharm needed an upmarket family entertainment centre and that’s exactly what it is. Good shopping, supervised children entertainment areas, restaurants for fine dining, coffee shops, bars and recreation are essential features and offer a calm upmarket and peaceful home to all within the destination.

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