PepsiCo Taps Into The Growing Startup Scene In Brazil And India
Through the expansion of PepsiCo10 to these developing nations, the company will provide the reach and scale of large-brand activation opportunities.
We had previously written about PepsiCo's incubator program, PepsiCo10. Since its inception in 2010, PepsiCo10 has aimed to match technology, media and communications entrepreneurs with PepsiCo brands, ultimately testing pilot programs in the digital and social marketing space. While 2011 focused on inviting and identifying European start-up partners, 2012 will see the program expand to two countries serving as a hotbed of emerging tech startups: India and Brazil. Additionally, PepsiCo is inviting its Global Nutrition Group to solicit digital partners, as well.