Order Pizza Directly From A Refrigerator Magnet

Order Pizza Directly From A Refrigerator Magnet

An Italian restaurant in Dubai has utilized Bluetooth technology to let customers order pizza by pressing a button on a fridge magnet connected to their smartphone.

Don Michael Acelar De Leon
  • 28 march 2012

Whenever we are home and hunger strikes, our typical instinct is to check the refrigerator for food we can easily grab. Capitalizing on this near-universal consumer behavior, the Red Tomato Italian restaurant in Dubai has created the VIP refrigerator magnet, a unique device that lets you order right where hunger strikes you the most: in front of the fridge.

The VIP refrigerator magnet lets you order a preset pizza meal with a push of a button. If you wish to order a pizza, simply press the button found on the refrigerator magnet and it will send an order to the restaurant via your smartphone’s bluetooth. Interested VIPs (Very Important Pizza lovers) may apply for their preset orders in the Red Tomato VIP magnet webpage.

From Red Tomato:

The Red Tomato fridge magnet is designed for Very Important Pizza lovers only… and that means you! So next time you’re hungry, just open the box, push the button and we’ll bring your Red Tomato favorite direct to your door, lickety-split.

Check out a simulation of the VIP refrigerator magnet below:

Red Tomato

+Branding & Marketing
+Electronics & Gadgets
+Work & Business

More in Food


Shake Shack Is Bringing Self-Checkout To A New Cashless NYC Location

The fast food chain is looking to advance its efficiency and speed by adding digital kiosks to one of its new locations

20 October 2017

McDonald’s Singapore Introduces Phone Lockers

The company hopes to encourage patrons to set aside technology in favor of communication

20 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to

September 27, 2017
No search results found.