This year at SXSWi data as narrative was a main theme, but does this carry to audiences beyond the 'Digerati'?

Yesterday, when I was discussing the panels that I had been hitting up over the weekend about audio documentary, the future of journalism, and digital content, a puzzled technologist asked, “Why is that a whole track this year?”

Although, for the Digerati it may seem obvious that ‘storytelling’ has been a HUGE (slightly overused and diluted) buzzword as of late, it wasn’t a focus at SXSW Interactive just three years ago. This year, those in “traditional media,” and the original masters of conversation and story—radio documentarians—spoke proudly of the way that they have quickly adapted to new forms of journalism, storytelling and the remixing of content for a digital audience.

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