PSFK's guide to the most thought-provoking talks and events taking place in Austin over the next few days.

PSFK is reporting live from SXSWi this weekend. In the lead up to the interactive festival, we’ve been tracking five trends that we believe will be the ones driving the conversation in Austin: Social Pairing, Co-Sharing, Sonic Interface, Gaming For Good and ME-TV.

We’ve curated our top picks of the talks and events that will be supporting and furthering this conversation. Take a look at our Need To Know Guide to help you navigate through the festival.

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