QR Code Burgers Let Diners Create The Menu
The Mandarin Oriental Hotel's campaign lets customers sample a variety of potential menu items and choose what stays.
Café Causette at the Mandarin Oriental Hotel in Hong Kong is launching a mini-burger campaign today, inviting diners to use QR codes to become fans of the hotel on Facebook and vote for the burger they would like to see earn a permanent spot on the café's menu. This fun campaign engages diners in menu creation while also building a social media community of fans.
Until March 25th, visitors to the café can order a special tasting platter of five mini-burgers for an early-bird price of HKD88 ($11.34). These burgers represent the variety of local ingredients and cooking traditions. The burger options are: