QR Code Burgers Let Diners Create The Menu

QR Code Burgers Let Diners Create The Menu
technology

The Mandarin Oriental Hotel's campaign lets customers sample a variety of potential menu items and choose what stays.

Emma Hutchings
  • 12 march 2012

Café Causette at the Mandarin Oriental Hotel in Hong Kong is launching a mini-burger campaign today, inviting diners to use QR codes to become fans of the hotel on Facebook and vote for the burger they would like to see earn a permanent spot on the café’s menu. This fun campaign engages diners in menu creation while also building a social media community of fans.

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