In Brief

An off-beat campaign from Planned Parenthood asks people to show the approximate location they are sexually active and using protection.

In an effort to promote safe sex practices, US-based sexual and reproductive health care organization, Planned Parenthood, passed out free condoms with QR codes on the packaging to enable people to share their responsible behaviors as part of its “Where Did You Wear It?” campaign.

By scanning the codes using their smartphones, people were directed to a page where they could share basic personal information such as age and sex and check-in to an interactive world map, which showed the approximate location of the couples.

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