The Shape Of The New Retail Revolution [PSFK NYC 2012]

The Shape Of The New Retail Revolution [PSFK NYC 2012]
technology

Rachel Shechtman, the founder of STORY, shares her insights about how the idea of the store must become an interactive, immersive space.

Kat Popiel
  • 31 march 2012

At the PSFK CONFERENCE NYC 2012 today, our diverse lineup of speakers are sharing valuable insights and ideas about technology, business and creativity.

Rachel Shechtman is the founder of Cube Ventures, a retail and marketing consultancy. She brings her strategies to life through STORY, a new physical retail marketing experience that has the point of view of a magazine, changes like a gallery and sells things like a store.

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