Samsung Campaign Uses Projection Mapping On A Human Face

Samsung Campaign Uses Projection Mapping On A Human Face

For the launch of its first 2 SIM card smartphone, Galaxy Y Duos, Samsung did something unprecedented in a Portuguese ad.

Kyana Gordon
  • 28 march 2012

Samsung appears to be on a roll lately with clever spots, and after viewing their innovative Portuguese ad, “Explore Your Dual World” it’s clear they show no signs of stopping. To promote its first dual SIM card smartphone, Galaxy Y Duos, Lisbon-based digital agency, Excentric applied the mind-expanding projection mapping technique typically (transposing of 3D visual effects over physical spaces) reserved for buildings and cars to the face and thorax of a human. A man sitting in a chair is transformed into the canvas-like screen and is painted completely while effects swirl, morph, experimenting with different looks, eyewear, and facial hair.

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