Smart Design Directs Seamless Takeout Customers To Old Favs Or New Discovery

Smart Design Directs Seamless Takeout Customers To Old Favs Or New Discovery
technology

The food ordering iPad app uses a simple, image-based interface to direct users towards either restaurants they frequently order from or ones they haven't tried.

Emma Hutchings
  • 1 march 2012

Seamless, the site that lets you order food online from restaurants, has launched a free iPad app that uses smart, image-based design to direct users towards either places they frequently order from or to new takeout menus. The company, which operates in 12 U.S. metropolitan areas including New York, L.A., San Francisco and Boston, has seen an increasing amount of traffic from mobile apps, which now account for 25% of its overall transactions.

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