What are the challenges, pitfalls and joys of the industry? Hear the answers from its top personalities.

PSFK is revisiting our original series on the ins and outs of the Media Buying industry.

At PSFK, we monitor the constantly changing and endlessly updating digital media landscape, on a daily basis. We devour and curate content, but we thought that it would be interesting and intriguing to get the low-down on how these changes are effecting the industry from those for whom buying and selling media is their livelihood. We heard from the experts about what it takes to be truly successful in the biz.

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