Self-Chilling Cans Cool Drinks With The Push Of A Button

Self-Chilling Cans Cool Drinks With The Push Of A Button

West Coast Chill cuts the need for ice or refrigeration with its Microcool technology.

Emma Hutchings
  • 16 march 2012

Joseph Company International is going to launch the world’s first self-chilling beverage can, industry-changing packaging with the potential to reduce energy expenses at grocery stores while improving the consumer experience. The can, which will launch under the brand name “West Coast Chill” lets consumers enjoy a cool drink without the need for ice or refrigeration.

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