West Coast Chill cuts the need for ice or refrigeration with its Microcool technology.

Joseph Company International is going to launch the world's first self-chilling beverage can, industry-changing packaging with the potential to reduce energy expenses at grocery stores while improving the consumer experience. The can, which will launch under the brand name “West Coast Chill” lets consumers enjoy a cool drink without the need for ice or refrigeration.

The natural energy drink contains no sugar, caffeine, artificial colors or flavors. It features award-winning eco-friendly Microcool technology developed by the company, which uses CO2 reclaimed from the atmosphere and activated carbon from a renewable vegetable source. Pressing an activation button on the can drops the temperature of the beverage 30 degrees within minutes.

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