Selfridges Celebrates Christian Louboutin With Interactive Art Window Diplays

Selfridges Celebrates Christian Louboutin With Interactive Art Window Diplays
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The 2D graphics and mechanical elements for the 'World of Louboutin' were designed and produced by StudioXAG.

Emma Hutchings
  • 26 march 2012

StudioXAG were recently commissioned to design and produce a concept space inside Selfridges’ London store for the 20th anniversary of Christian Louboutin. They also worked with the designer to create five celebratory window displays for the store’s Oxford Street and Orchard Street facades. Comprised of a series of 2D graphics, the windows explore different forms of movement, with symmetry, repetition and kaleidoscopic motion. Mechanical elements power the moving images and showcase key product detailing.

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