How To Create An Authoritative Brand [PSFK NYC 2012]
Simon Collins of Parsons New School of Design describes how being selective with your projects will help to create a more powerful company.
At the PSFK CONFERENCE NYC 2012 today, our diverse lineup of speakers are sharing valuable insights and ideas about technology, business and creativity.
Simon Collins is the Dean of the School of Fashion at Parsons The New School for Design.
At today's conference, Simon talked about his work with the school, thoughts on education and how he has created innovative change within the organization.
His first and most important piece of advice: Make it beautiful. Make it brilliant.
As a fashion school, Parsons has implemented the first MFA program in the US, leading the industry and providing an innovation platform that attracts the largest stars in the industry requesting to work with their students and thought leaders (including LVMH, Louis Vuitton, Gucci, Stella McCartney and GAP). With the Zero Waste Project they pioneered a method of clothes production that alters the design of the garment to prevent a surplus of material, a common byproduct of the pattern cutting process.