menu

How To Create An Authoritative Brand [PSFK NYC 2012]

How To Create An Authoritative Brand [PSFK NYC 2012]
Advertising

Simon Collins of Parsons New School of Design describes how being selective with your projects will help to create a more powerful company.

Kat Popiel
  • 31 march 2012

At the PSFK CONFERENCE NYC 2012 today, our diverse lineup of speakers are sharing valuable insights and ideas about technology, business and creativity.

Simon Collins is the Dean of the School of Fashion at Parsons The New School for Design.

At today’s conference, Simon talked about his work with the school, thoughts on education and how he has created innovative change within the organization.

His first and most important piece of advice: Make it beautiful. Make it brilliant.

As a fashion school, Parsons has implemented the first MFA program in the US, leading the industry and providing an innovation platform that attracts the largest stars in the industry requesting to work with their students and thought leaders (including LVMH, Louis Vuitton, Gucci, Stella McCartney and GAP). With the Zero Waste Project they pioneered a method of clothes production that alters the design of the garment to prevent a surplus of material, a common byproduct of the pattern cutting process.

Parsons has positioned themselves as being more than simply an academic institution. Their position of authority is excercized wisely and with conviction, often rejecting opportunities in order to uncover the ones that allow them to do exactly what they envision.  This has become the power of their brand and what Simon refers to as “The Power of No!”

Simon’s Key Pieces of Advice:

  1. Never give into bad design
  2. Be the dumbest person in the room
  3. If you’re not helping, get out
  4. Be nice

For more insights from Simon check out PSFK’s Need to Know Magazine

Simon Collins / @SimonCollins08

Previously on PSFK:

How Do We Foster A Culture Of Innovation? [PSFK NYC 2012]

+advertising
+Culture
+Design
+Environmental / Green
+Fashion
+fashion / apparel
+gap
+GUCCI
+Innovation
+Louis Vuitton
+Luxury
+lvmh
+parsons
+PSFK NYC 2012
+PSFK NYC 2012
+simon collins
+stella mccartney
+technology
+USA
+work
+Work & Business

More in Fashion

Fashion

Adidas Bids For The Future Of Footwear Production With Speedfactory

The groundbreaking manufacturing process is tailored to cities and optimized for athletes

19 October 2017
Fashion

Asos Lets Customers Pay For Purchases After Delivery

Customers in the Nordic countries will be able to provide payment up to 14 days after receiving their products

19 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.