Ed Cotton: How Can Small Brands Tell Their Stories?

Ed Cotton: How Can Small Brands Tell Their Stories?

What are the most effective channel that lower-profile companies can leverage to get their message to the same audience as their larger counterparts, without breaking the bank?

Ed Cotton, BSSP
  • 5 march 2012

Tiny brands have always had a tough time getting their message out, they have been hampered by an inability to afford the media and often lacked the creative firepower that can create an impact. Think slideshow ads in movie theaters.

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