90% Of Smartphone Owners Prefer A Larger Screen [Headlines]

90% Of Smartphone Owners Prefer A Larger Screen [Headlines]

Users viewing more multimedia content expect their devices to be able to provide the best experience

Dory Carr-Harris, PSFK
  • 19 march 2012

Strategy Analytics has identified that smartphone owners want devices that have larger displays. Almost 90% of existing smartphone owners chose a prototype smartphone with a display larger than their current device as their most preferred size. The sweet spot for these users is 4.0-inches to 4.5-inches, driven by increased web browsing and multimedia experiences. Strategy Analytics

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