In Brief

Thought-leader launches agency to produce ideas in content form designed to be shared with other people quickly and easily.

One of the most important ideas in marketing over the last few years has been one championed by Hugh MacLeod. Hugh has been arguing from his site gapingvoid.com that we should focus on creating ‘social objects’ – ideas in content form (e.g. text, images, documents, movies) that can be shared with other people quickly and easily to communicate an idea.

While he has been producing these ideas for clients for a few years now, the creativity thought-leader and his partner Jason Korman have formalized the offering with the launch of the ‘Social Object Factory’. In a statement on their site the founders say:

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