Hugh MacLeod Launches His Social Object Factory [Headlines]

Hugh MacLeod Launches His Social Object Factory [Headlines]
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Thought-leader launches agency to produce ideas in content form designed to be shared with other people quickly and easily.

Piers Fawkes, PSFK
  • 27 march 2012

One of the most important ideas in marketing over the last few years has been one championed by Hugh MacLeod. Hugh has been arguing from his site gapingvoid.com that we should focus on creating ‘social objects’ – ideas in content form (e.g. text, images, documents, movies) that can be shared with other people quickly and easily to communicate an idea.

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