In Brief

Strangers with similar interests, hobbies and needs are being connected through smart services. Algorithms, using a mix of social, location and demographic data are intelligently matching people with one another.

As we all begin to look forward to the interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Social-Pairing.’

People with similar interests, hobbies and needs have the opportunity to meet today through smart services that use a mix of social, location and demographic data to match profiles. Networks are looking at their member’s profiles on their site and across the social graph and linking people up based on interests, needs and location.

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