PSFK is following five trends during SXSWi, we chat with an innovator in this space who talks about how we can leverage already-existing data to find hidden connections with 'Social Pairing.'

As we all begin to look forward to the Interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends we have coined ‘Social Pairing.’

People with similar interests, hobbies and needs can get to meet today through smart services that use a mix of social, location and demographic data to match profiles. Networks are looking at their member's profiles on their site and across the social graph and linking people up based on interests, needs and location.

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