PSFK is following five trends during SXSWi, we chat with an innovator in this space who explains how audio content recognition is enlarging the potential of the retail market.

As we all begin to look forward to the Interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends we have coined ‘Sonic Interface.'

The pervasiveness of electronics in virtually every aspect of daily life has prompted designers to rethink the way that people interact with their devices and the world around them. The next evolution of natural user interfaces sees voice and audio recognition technologies capable of reacting to spoken commands and audio cues, enabling people to perform a wider variety of instant, hands-free operations–from searching for information to surfing the channels.

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