Springwise: Spain Gets Discounted Subway Tickets Thanks To Brands
Promobilletes aims to sell public transport tickets in Barcelona at discounts of between 10 and 50 percent thanks to sponsorship from advertisers.
Sponsorship has powered many of the “free love” innovations we’ve covered over the years, including free mobile internet, free schoolbus transportation, free photo printing, free e-book streaming
and sharing, and free notepaper for students, to name just a few examples. The latest spotting? Barcelona subway tickets offered at reduced prices thanks to the sponsorship of advertisers.