With the opening of its first Evolution Fresh juice retail location, is the coffee megabrand trying a new customer segment, or simply find another driver for its already thriving cafe business?

 

We frequently cover Starbucks for its sense of experimentation and constant evolution of what will keep its retail experience fresh. Starbucks seems to have gone straight for the literal definition of fresh by opening its first juice bar today — branded Evolution Fresh. The company bought Evolution Fresh — which was previously only available in select grocery stores — this past November, but has now invested in the brand’s first retail location in Bellevue, Washington, offering fresh juices, salads, wraps and other items friendly to vegetarian and vegan lifestyles.

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