Starbucks Debuts Premium Single-Cup Coffee Makers
The world-famous coffee chain announced its first at-home one mug machine --a Keurig competitor -- that crafts Starbucks-quality beverages in your kitchen.
Starbucks is bringing its iconic coffee to the comforts of your own home with its new plans to manufacture and sell single-cup coffee machines, similar to those made by Keurig. The super-convenient “Verismo” will enable coffee-lovers to brew lattes and espresso drinks via single-cup technology. In the past, Starbucks had entered the single-serve market with its K-Cup® coffee packs and Starbucks VIA® instant coffee. The Seattle-based coffee retailer is now targeting the more sophisticated coffee drinkers with the new Verismo system. The no-mess espresso and milk pods are being developed in partnership with Krueger GmbH & Co KG, a German foods and condiments company.