In Brief

Order hot beverages on the go without taking your snow equipment off.

Last week, Starbucks was happy to reveal its first ever ski-thru store in Squaw Valley, a popular ski resort in California, USA. The Starbucks is located on a mountaintop 2,400 meters high and allows customers to order and receive their coffee without taking off their ski or snowboard equipment.

Andy Wirth, Squaw Valley’s president and CEO, commented that:

We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy. Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.

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