This voice-activated, interactive online experience guides users on a virtual tour through the chalice factory.

Stella Artois has introduced an online virtual tour called the ‘Chalice Factory‘, which guides users through the experience of creating the brand's iconic chalice. Led by a virtual guide named Alice, users can enable their microphone to speak to her or communicate via the keyboard. Alice asks the user to select different elements to craft the Stella Artois chalice, while guiding them through the mythical factory.

At the end of the tour, users can enter a sweepstakes to win their own chalice, with one thousand participants randomly chosen each day until the factory closes on April 30th. Rick Oleshak, U.S. marketing director of Stella Artois, said:

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