Stella Artois Shares The Secret Of How Their Iconic Chalice Is Made

Stella Artois Shares The Secret Of How Their Iconic Chalice Is Made
technology

This voice-activated, interactive online experience guides users on a virtual tour through the chalice factory.

Emma Hutchings
  • 16 march 2012

Stella Artois has introduced an online virtual tour called the ‘Chalice Factory‘, which guides users through the experience of creating the brand’s iconic chalice. Led by a virtual guide named Alice, users can enable their microphone to speak to her or communicate via the keyboard. Alice asks the user to select different elements to craft the Stella Artois chalice, while guiding them through the mythical factory.

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