A new energy gum will be featured at an upcoming fortified foods conference as the industry is seeking alternative delivery systems.

Fortitech, the Danish company exclusively dedicated to the manufacture of nutrient premixes, is going to be sampling an energy enhancing gum at the fortified foods conference Vitafoods 2012, which takes places from May 22nd-24th in Geneva, Switzerland. The gum is fortified with Tuarine, Guarana and B-vitamins. Following the success the industry has had due to the popularity of energy drinks, Fortitech is keen to show it is experimenting with a number of alternative delivery systems for nutrients and supplements.  Gum follows on from inhalers, gel strips and pixie sticks as a possible new platform.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)