In order to turn capitalism into a less destructive force, it will be necessary to move the idea of green production into the popular realm.

This article titled “Moving sustainability from the margins to the mainstream” was written by Terry Slavin for the Guardian Professional Network, for guardian.co.uk on Tuesday 20th March 2012 18.01 UTC

It is the biggest question in the battle to set capitalism on a more sustainable course: what will it take for sustainability to leap from vanguard to mainstream?

That was the subject up for debate at February’s Guardian Sustainable Business Quarterly event, chaired by Forum for the Future’s Sally Uren, who ably stepped in at late notice for Jo Confino. Also on the panel were the independent financial advisor and author Simon Zadek, Mikele Brack, director of public sector initiatives at GE, Rupert Howes, chief executive of the Marine Stewardship Council, and David Stubbs, head of sustainability for London 2012 Organising Committee of the Olympic and Paralympic Games (Locog).

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