Triple Pundit: How Is Sustainability Affecting The Pepsi Brand?

Triple Pundit: How Is Sustainability Affecting The Pepsi Brand?
Advertising

Companies are now thinking about what their products are made of, and what happens to them when consumers are done.

Dory Carr-Harris, PSFK
  • 16 march 2012

The concept of brand has rippled, or expanded, greatly with the rise of sustainability.

Suddenly, it isn’t all about limiting interaction to consumption. Companies are thinking about not just what their products are made of but what happens to them when consumers are done. And they’re also going further and further up the supply chain to ensure virtuous behavior – knowing that journalists are growing more vocal about environmental infractions that previously remained hidden.

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